Sticky Studio's Mucho Gusto Branding: Tactile Packaging for Beverages

Sticky Studio has designed a tactile branding and packaging system for Mucho Gusto, a beverage brand. The identity is built around physical print art, bold typography, and simple iconography, moving away from standard stock photography. The design features blocky type that stretches across bottle labels and wooden crates, with clean line icons representing ingredients like mint, apple, and ginger. The layout uses strict grids for nutrition tables and stamp badges, while rich color fields—deep olive, warm yellow, and red—distinguish each juice blend. The raw paper texture of the labels provides a firm grip, making each bottle distinct on store shelves. The system extends to digital platforms, with blocky headers and stacked color blocks on web pages. The cohesive design aims to elevate local goods and strengthen consumer trust without unnecessary decoration. The project is showcased in the Sticky Studio portfolio, where full label specs and print proofs are available.