Steve Cutts' 'Happiness' Animation Satirizes Consumerism
British animator Steve Cutts released a new short film titled 'Happiness' on YouTube, which quickly amassed over one million views in its first week. Set in a dystopian world where humans are depicted as rats, the animation critiques contemporary society's relentless pursuit of material wealth and ephemeral happiness. The film features Bizet's 'Habanera' from Carmen, creating a contrast between the elegant music and the frantic, rat-race imagery. Cutts, known for his environmental and social commentary in works like 'Human' (2012), 'Where are they now?' (2014), and the Moby music video 'Are you lost in the world like me?' (2016), uses the short to highlight issues such as consumerism, addiction to technology, and the emptiness of modern life. The animation was published on Artribune by Valerio Veneruso.
Key facts
- Steve Cutts released 'Happiness' on YouTube.
- The film gained over one million views in one week.
- Humans are depicted as rats in a dystopian setting.
- The soundtrack is Bizet's 'Habanera' from Carmen.
- Cutts previously created 'Human' (2012), 'Where are they now?' (2014), and a Moby video (2016).
- The animation critiques consumerism and the pursuit of happiness through material means.
- Published on Artribune by Valerio Veneruso.
- The film is described as a metaphor for contemporary society.
Entities
Artists
- Steve Cutts
- Valerio Veneruso
Institutions
- Artribune