Staud x Da Adolfo Summer Capsule Launch Party on Amalfi Coast

Sarah Staudinger and George Augusto, co-founders of Los Angeles-based label Staud, hosted a launch party for their Staud x Da Adolfo summer capsule collection on the Amalfi Coast, Italy, just after Memorial Day. The event took place over several days at venues including Palazzo Avino in Ravello and the secluded beach restaurant Da Adolfo in Positano, a family-operated spot for 60 years frequented by celebrities like Gwyneth Paltrow and Emily Ratajkowski. Guests from Los Angeles, New York, and London included Anna Van Patten, Justine Skye, True Whitaker, Vogue contributor Julia Sarr-Jamois, and Brigitte Chartrand of Net-A-Porter. Activities included welcome drinks, a beach club setup with custom Staud-branded items, psychic readings, a charm bar, and a final lunch at Da Adolfo. The capsule collection channels the Italian concept of dolce far niente, inspired by tutto passa, sprezzatura, and ferragosto. Staudinger joked she pursued co-owner Miriam for six months to secure the collaboration. The Summer of Staud beach club will remain at Da Adolfo through the end of the season.