ARTFEED — Contemporary Art Intelligence

Starbucks Launches Miffy Merchandise Collection in US and Canada

other · 2026-05-19

Starbucks is releasing a limited-edition Miffy merchandise collection in the U.S. and Canada. The collaboration includes drinkware, plush toys, and gift cards featuring the beloved rabbit character created by Dutch artist Dick Bruna. Additional items will be available online exclusively for Starbucks Rewards Reserve members. The collection taps into the enduring popularity of Miffy, which has been a staple of children's literature and design since 1955. This move follows Starbucks' strategy of partnering with iconic characters to drive customer engagement and sales.

Key facts

  • Starbucks is launching a limited-edition Miffy merchandise collection.
  • The collection is available in the U.S. and Canada.
  • Items include drinkware, plush toys, and gift cards.
  • Additional items are available online for Starbucks Rewards Reserve members.
  • Miffy is a character created by Dutch artist Dick Bruna.
  • Miffy first appeared in 1955.
  • The collaboration aims to boost customer engagement.

Entities

Artists

  • Dick Bruna

Institutions

  • Starbucks

Locations

  • United States
  • Canada

Sources