Sson's Climate Crisis Show at Copenhagen Fashion Week
At Copenhagen Fashion Week, Swedish designer Yulia Kjellsson of Sson directly addressed climate change in her spring 2027 ready-to-wear show, part of the Ones to Watch program. The set featured mounds of sand with detritus, contrasting with the show's title 'The Resort' and its glamorous, carefree mood. Kjellsson explained that while the models appear to be enjoying a sunny escape, the audience perceives a dystopian undertone—the beach is trashy, the music is hot, and the clothes are uncomfortable, with some appearing stale or ill-fitting. The collection included upcycled pieces, a gray terry top treated with mineral oil for a permanent wet look, a navy trench with upturned hems, and a perma-wrinkled shirt. A matching top to last season's popular bag skirt was introduced, and Puma supplied Speedcat Jelly and Speedcat Fleur Mesh shoes. The finale dress featured black and white polka-dots in various sizes. The show was documented by photographer James Cochrane, courtesy of CPHFW.
Key facts
- Sson's Yulia Kjellsson showed at Copenhagen Fashion Week as part of Ones to Watch.
- The show directly addressed climate change, a rare direct engagement at the event.
- The set consisted of sand mounds with detritus, hinting at dystopia.
- The show was titled 'The Resort', evoking a sunny escape.
- Kjellsson uses upcycling and examines how values shift.
- A gray terry top was treated with mineral oil for a permanent wet look.
- Puma supplied Speedcat Jelly and Speedcat Fleur Mesh shoes.
- The finale dress featured black and white polka-dots.
Entities
Artists
- Yulia Kjellsson
Institutions
- Sson
- Copenhagen Fashion Week
- Ones to Watch
- Puma
Locations
- Copenhagen
- Denmark