ARTFEED — Contemporary Art Intelligence

SSOC Dining by DESIGN2TONE Blends Industrial and Asian Aesthetics in Seoul

architecture-design · 2026-05-03

DESIGN2TONE has completed SSOC, a 109 m² restaurant and bar interior in Seoul's Seongsu district, known for its raw industrial character. Curated by Miwa Negoro and led by architect HyunKyung Choi, the project reinterprets traditional Asian food culture through a modern lens. The design concept centers on a 'new harmony within diversity,' merging contrasting elements into a cohesive spatial identity. Photographs by Yongjoon Choi document the 2025 completion.

Key facts

  • Project: SSOC Dining
  • Architects: DESIGN2TONE
  • Lead architect: HyunKyung Choi
  • Curator: Miwa Negoro
  • Area: 109 m²
  • Completion year: 2025
  • Location: Seongsu district, Seoul, South Korea
  • Category: Restaurant & Bar Interiors

Entities

Artists

  • Miwa Negoro
  • HyunKyung Choi
  • Yongjoon Choi

Institutions

  • DESIGN2TONE

Locations

  • Seongsu
  • Seoul
  • South Korea

Sources