ARTFEED — Contemporary Art Intelligence

Sqirl's Redemption: From Mold Scandal to Dinner Menu

other · 2026-05-12

Jessica Koslow's Los Angeles restaurant Sqirl, once a millennial fairy tale, faced a major scandal in 2020 when a photo of moldy jam went viral, leading to accusations of poor working conditions and credit theft. After a five-year low profile, Koslow reopened for dinner in 2025, emphasizing resilience and learning from mistakes. The restaurant now has new jam-storage protocols and a revamped menu, though critics question the lack of employee ownership. Koslow, a self-described 'student of restaurants,' continues to focus on atmosphere and character, employing full-time designers and maintaining a loyal customer base.

Key facts

  • Sqirl opened in 2011 as a preserves company by Jessica Koslow.
  • In 2020, a photo of moldy jam led to #JamGate scandal.
  • Koslow was nominated for a James Beard Award in 2020.
  • Sqirl closed for one day due to protests.
  • Koslow reopened for dinner in fall 2025.
  • New menu includes shima-aji crudo and chicken-liver mousse.
  • Koslow credits chef de cuisine Sandra Felix and executive sous chef Guillermo Mendez.
  • Sqirl's jam-making now takes place in a health-department-certified facility.

Entities

Artists

  • Jessica Koslow
  • Jonathan Gold
  • Joe Rosenthal
  • Javier Ramos
  • Ria Barbosa
  • Sandra Felix
  • Guillermo Mendez
  • Jose (Saul) Parada
  • Anthony Trang
  • Ben Mims
  • Ryan Erlich
  • Sarah Sugerman
  • Rhea Perlman
  • Nancy Silverton
  • Rick Rubin
  • Walter Isaacson
  • Steve Jobs
  • Matt Lauer

Institutions

  • Sqirl
  • American Idol
  • Los Angeles Times
  • Eater
  • James Beard Award
  • Substack
  • Instagram
  • Yelp
  • Today
  • Hillstone
  • Keen's
  • Cheers

Locations

  • Los Angeles
  • Virgil Village
  • Silver Lake
  • East Hollywood
  • Long Beach
  • California
  • St. Paul
  • Minnesota
  • Brooklyn
  • New York

Sources