Sqirl's Redemption: From Mold Scandal to Dinner Menu
Jessica Koslow's Los Angeles restaurant Sqirl, once a millennial fairy tale, faced a major scandal in 2020 when a photo of moldy jam went viral, leading to accusations of poor working conditions and credit theft. After a five-year low profile, Koslow reopened for dinner in 2025, emphasizing resilience and learning from mistakes. The restaurant now has new jam-storage protocols and a revamped menu, though critics question the lack of employee ownership. Koslow, a self-described 'student of restaurants,' continues to focus on atmosphere and character, employing full-time designers and maintaining a loyal customer base.
Key facts
- Sqirl opened in 2011 as a preserves company by Jessica Koslow.
- In 2020, a photo of moldy jam led to #JamGate scandal.
- Koslow was nominated for a James Beard Award in 2020.
- Sqirl closed for one day due to protests.
- Koslow reopened for dinner in fall 2025.
- New menu includes shima-aji crudo and chicken-liver mousse.
- Koslow credits chef de cuisine Sandra Felix and executive sous chef Guillermo Mendez.
- Sqirl's jam-making now takes place in a health-department-certified facility.
Entities
Artists
- Jessica Koslow
- Jonathan Gold
- Joe Rosenthal
- Javier Ramos
- Ria Barbosa
- Sandra Felix
- Guillermo Mendez
- Jose (Saul) Parada
- Anthony Trang
- Ben Mims
- Ryan Erlich
- Sarah Sugerman
- Rhea Perlman
- Nancy Silverton
- Rick Rubin
- Walter Isaacson
- Steve Jobs
- Matt Lauer
Institutions
- Sqirl
- American Idol
- Los Angeles Times
- Eater
- James Beard Award
- Substack
- Yelp
- Today
- Hillstone
- Keen's
- Cheers
Locations
- Los Angeles
- Virgil Village
- Silver Lake
- East Hollywood
- Long Beach
- California
- St. Paul
- Minnesota
- Brooklyn
- New York