SPYRE Sports Drink Packaging by Hello Comrade Emphasizes Clarity

Amsterdam-based design studio Hello Comrade created the brand identity for SPYRE, a clear sports drink with protein, electrolytes, and caffeine. Instead of aggressive visuals common in the category, the packaging uses a transparent bottle to showcase the near-colorless liquid. The label features heavy geometric sans-serif type in all caps, a near-white background with cool gray and slate-blue accents. Photographer Yuhsing Lin captured 15 product shots emphasizing the bottle's form and clarity. The design is built around three pillars—hydration, energy, fuel—unified under the concept of clarity. The project is available on Behance.