Spotify's Shift from Music to 'Everything App' Under New Leadership

Twenty years after its founding, Spotify is pivoting from a music streaming service to an 'everything app' under new leadership. The platform now generates nearly 85% of all revenue from music recording exploitation, distributing $11 billion in 2025—almost a third of total industry earnings. With over 750 million monthly active users and 290 million paid subscriptions, Spotify remains the music industry's primary revenue source. However, the company's focus has always been secondary on music itself. Founded on April 23, 2006, Spotify is leveraging AI tricks to increase user spending, moving beyond audio into a broader digital ecosystem.