Spike Jonze's Psychedelic Apple HomePod Ad 'Welcome Home'
Spike Jonze directed a new commercial for Apple's HomePod smart speaker, titled 'Welcome Home'. The short film features English singer and dancer FKA Twigs as a lonely office worker who returns home and asks Siri to play a song. As Anderson Paak's 'Til It's Over' plays, her movements trigger a glitch-like transformation of her apartment, with objects and surfaces morphing into colorful geometric patterns reminiscent of artists Jim Lambie, Faig Ahmed, Sol LeWitt, and Gerhard Richter. The ad blends dreamlike introspection with Apple's user-friendly aesthetic, culminating in a confrontation with the protagonist's insecurities. Jonze, known for his Oscar-winning film 'Her', previously directed a Kenzo fragrance ad. The commercial aims to showcase the HomePod's interactive capabilities via Siri.
Key facts
- Spike Jonze directed the Apple HomePod commercial titled 'Welcome Home'.
- The ad stars FKA Twigs as a lonely office worker.
- The music in the ad is Anderson Paak's 'Til It's Over'.
- The ad features glitch-like visual effects transforming the apartment.
- Visual references include artists Jim Lambie, Faig Ahmed, Sol LeWitt, and Gerhard Richter.
- The ad was commissioned by Apple to promote the HomePod smart speaker.
- Jonze previously directed an eccentric ad for Kenzo fragrance.
- The ad premiered in 2018.
Entities
Artists
- Spike Jonze
- FKA Twigs
- Anderson Paak
- Jim Lambie
- Faig Ahmed
- Sol LeWitt
- Gerhard Richter
- Valerio Veneruso
Institutions
- Apple
- Kenzo
- Artribune
Locations
- Rockville
- United States
- Cheltenham
- United Kingdom
- Oxnard
- California
- Cupertino
- Naples
- Italy