Spike Jonze Directs Zendaya in Stop-Motion Ad for On Clothing Line
Zendaya stars in a stop-motion advertisement directed by Spike Jonze, promoting a clothing line she co-created with Swiss apparel brand On. The short film, set in a distraction-free 'dream lab,' shows the actor exploring wardrobe creation through dance and playful trial and error. The ad merges movement and visual whimsy, marking Jonze's return to commercial work after his mind-melting dance video for Apple featuring FKA twigs.
Key facts
- Zendaya co-created a clothing line with On.
- The ad is a stop-motion film written and directed by Spike Jonze.
- The setting is a 'dream lab' with no distractions.
- Zendaya has carte blanche to create a new wardrobe in the film.
- The ad incorporates dance and playful optics.
- Spike Jonze previously directed a dance video for Apple featuring FKA twigs.
- The source is This Is Colossal.
- The article was published in May 2026.
Entities
Artists
- Zendaya
- Spike Jonze
- FKA twigs
Institutions
- On
- Apple
- This Is Colossal