Spike Jonze directs chaotic perfume ad for Kenzo
Spike Jonze directed a new commercial for Kenzo's latest fragrance, featuring actress Margaret Qualley in a frenzied dance sequence. The ad begins at a formal gala dinner, where Qualley's character excuses herself and erupts into a wild choreography in the foyer, set to the track "Mutant Brain" by Sam Spiegel and Ape Drums. Jonze, known for films like Being John Malkovich and Adaptation, as well as iconic music videos for Sonic Youth, Chemical Brothers, Beck, and Björk, draws clear parallels to his 2001 video for Fatboy Slim's "Weapon of Choice" starring Christopher Walken. The spot promotes Kenzo's new fragrance and was released in 2016.
Key facts
- Spike Jonze directed the commercial.
- Margaret Qualley stars as the lead actress.
- The ad promotes a new Kenzo fragrance.
- The soundtrack is 'Mutant Brain' by Sam Spiegel and Ape Drums.
- The commercial recalls Jonze's 2001 video for Fatboy Slim's 'Weapon of Choice'.
- Jonze is known for films Being John Malkovich and Adaptation.
- He has directed music videos for Sonic Youth, Chemical Brothers, Beck, and Björk.
- The spot was released in 2016.
Entities
Artists
- Spike Jonze
- Margaret Qualley
- Sam Spiegel
- Ape Drums
- Christopher Walken
- Sonic Youth
- Chemical Brothers
- Beck
- Björk
- Fatboy Slim
Institutions
- Kenzo
- Artribune
Locations
- Rockville
- United States