ARTFEED — Contemporary Art Intelligence

Spike Jonze and Demi Moore star in Gucci's short film 'The Tiger'

other · 2026-04-26

Gucci recently released a short film called 'The Tiger,' co-directed by Spike Jonze, an Oscar winner, and Halina Reijn. The film, which features Demi Moore as Barbara Gucci, premiered on September 23, 2025, in Milan during Fashion Week. It showcases the Spring/Summer 2026 collection titled 'Gucci: La Famiglia,' designed by the brand's new creative head, Demna. The film includes an impressive cast, such as Edward Norton, Ed Harris, Elliot Page, Keke Palmer, and more. It tells the story of Barbara Gucci, who is the Head of Gucci International and Chairman of California, as she faces a chaotic family dinner. Following its debut in Milan, it will be screened at Cinema Village in New York on September 24 and at Palazzo Mezzanotte in Milan on September 25.

Key facts

  • Short film 'The Tiger' directed by Spike Jonze and Halina Reijn
  • Premiered September 23, 2025, in Milan during Fashion Week
  • Stars Demi Moore as Barbara Gucci
  • Cast includes Edward Norton, Ed Harris, Elliot Page, Keke Palmer, Alia Shawkat, Julianne Nicholson, Heather Lawless, Ronny Chieng, Kendall Jenner, Alex Consani
  • Showcases Gucci Spring/Summer 2026 collection by Demna
  • Screens at Cinema Village, NYC on September 24 and Palazzo Mezzanotte, Milan on September 25

Entities

Artists

  • Spike Jonze
  • Halina Reijn
  • Demi Moore
  • Edward Norton
  • Ed Harris
  • Elliot Page
  • Keke Palmer
  • Alia Shawkat
  • Julianne Nicholson
  • Heather Lawless
  • Ronny Chieng
  • Kendall Jenner
  • Alex Consani
  • Demna
  • Tom Ford
  • Alessandro Michele

Institutions

  • Gucci
  • Cinema Village
  • Palazzo Mezzanotte
  • Artribune

Locations

  • Milan
  • Italy
  • New York
  • United States

Sources