ARTFEED — Contemporary Art Intelligence

Spike Hotdogs & Shakes Brand Identity by Behance Designer

other · 2026-05-14

On Behance, Spike, a brand specializing in hot dogs and milkshakes, has introduced a fresh brand identity. This initiative highlights the importance of customization and vibrant flavors, enabling customers to craft their own unique combinations. The design concept also incorporates architecture, featuring a completely immersive orange setting that fosters a memorable and distinctive experience. Furthermore, the brand has been developed with scalability as a priority, linking both space and system to facilitate a uniform franchise model.

Key facts

  • Spike is a hot dog and milkshake brand.
  • The brand is built around customization and bold flavor.
  • The project combines product quality with a clear customization system.
  • The identity includes a fully immersive orange environment.
  • The design is intended to create a strong and recognizable experience.
  • The brand is designed with scalability for a franchise model.
  • The project was published on Behance.
  • The Behance project ID is 248885659.

Entities

Institutions

  • Behance

Sources