Sony Bravia's 70th Anniversary Ad Features Abandoned Romanian Casino
For its 70th anniversary, Sony has released a new high-definition television commercial shot in an abandoned casino in Romania. Directed by American filmmaker Andre Stringer, the spot continues Sony's tradition of color-centric ads, following the 2005 bouncing balls in San Francisco and the paint explosion in Glasgow. This time, 4,000 white balloons burst to release over 1,500 kg of multicolored glitter, filling the building with luminous rain. The soundtrack is a cover of Cyndi Lauper's "True Colors" by Tom Odell, premiering in the ad ahead of its single release on September 30, 2016.
Key facts
- Sony launched a new Bravia TV ad for its 70th anniversary
- Shot in an abandoned casino in Romania
- Directed by Andre Stringer
- Features 4,000 white balloons releasing 1,500 kg of glitter
- Previous Bravia ads included bouncing balls in San Francisco (2005) and paint explosion in Glasgow
- Soundtrack is Tom Odell's cover of Cyndi Lauper's 'True Colors'
- Single releases September 30, 2016
- Article by Valentina Tanni
Entities
Artists
- Andre Stringer
- Tom Odell
- Cyndi Lauper
- Valentina Tanni
Institutions
- Sony
- Artribune
- Politecnico di Milano
- Naba
Locations
- Romania
- San Francisco
- Glasgow