#SoloAlCinema Campaign Launches with Monica Bellucci-Narrated Spot
The Italian cinema industry has launched #SoloAlCinema, a unified project by all major trade associations to revive moviegoing. The initiative aims to bring audiences back to theaters and attract new generations by emphasizing the shared, emotional experience unique to cinema. The first major phase runs through summer, continuing into autumn and the Christmas season. The campaign's manifesto is a commercial titled 'Ricordi di una vita' (Memories of a Life), narrated by actress Monica Bellucci.
Key facts
- #SoloAlCinema is a project of the entire Italian cinema supply chain
- It involves all major trade associations
- The goal is to bring audiences back to theaters and attract new generations
- The campaign emphasizes the shared, emotional experience of cinema
- The first major phase occurs in summer 2021
- The campaign continues through autumn and Christmas season
- The manifesto spot is titled 'Ricordi di una vita'
- Monica Bellucci narrates the commercial
Entities
Artists
- Monica Bellucci
Locations
- Italy