Soho House São Paulo Opens with 60+ Brazilian Artists
Soho House São Paulo has officially launched in Bela Vista, marking the first South American venue for the London-based members' club, situated within the Cidade Matarazzo redevelopment. The facility boasts 32 guest rooms, a gym, a rooftop pool accompanied by a bar, and a restaurant, all crafted by Soho House Design in collaboration with local artisans. It showcases works from over 60 Brazilian artists, such as Alexandre Da Cunha and Jaime Lauriano, focusing on themes like abstraction and recycled materials. A mural by Marcelo Cipis adorns the main bar. Executive Chef João Melo heads the restaurant, which serves modern Brazilian dishes. A second phase is anticipated in 2025. Membership fees are $20,650 globally and $8,150 locally, with reduced rates for those under 27.
Key facts
- Soho House São Paulo is the first Soho House in South America.
- Located in the Bela Vista neighborhood of São Paulo, within Cidade Matarazzo.
- Features 32 rooms, a gym, rooftop pool with bar, and a restaurant.
- Permanent collection includes over 60 Brazilian artists.
- Artists receive membership and consumptions in exchange for works.
- Restaurant menu by Executive Chef João Melo blends international and Brazilian cuisine.
- Second phase with advanced gym facilities expected by 2025.
- Global membership: $20,650; local: $8,150; reduced rates for under-27s.
Entities
Artists
- Alexandre Da Cunha
- Antonio Tarsis
- Castiel Vitorino Brasileiro
- Jaime Lauriano
- Larissa de Souza
- Leda Catunda
- Paulo Nimer Pjota
- Marina Perez Simão
- Nazareth Pacheco
- Yuli Yamagata
- Mano Penalva
- Gabrielle Garcia
- Marepe
- Paula Siebra
- Samara Paiva
- Fefa Lins
- Jonathas de Andrade
- Uýra
- Mauro Restiffe
- Caetano de Almeida
- Luisa Matsushita
- Rodrigo Cass
- Marcelo Cipis
- Gabriel Pessoto
- Nazareno
- André Azevedo
- Fernanda Galvão
- Nino Cais
- João Melo
Institutions
- Soho House
- Soho House Design
- Cidade Matarazzo
- Hotel Rosewood São Paulo
- AYA Earth Partners
- Artribune
Locations
- São Paulo
- Brazil
- Bela Vista
- London
- Brighton
- Bangkok