ARTFEED — Contemporary Art Intelligence

SNASK Studio Creates Set Design for Klarna's Google and Apple Pay Campaign Launch

architecture-design · 2026-04-21

Stockholm-based production design studio SNASK developed the art direction, set design, and original films for Klarna's launch of Google and Apple Pay services in Sweden and Germany. The campaign involved director Oskar Lundgren, photographer Per Bjorklund, art director and set designer Simon Wallin, and model Christiane Wallner-Haas. SNASK's work for the Swedish banking company showcases their signature creative and vibrant approach to commercial advertising. Their portfolio is featured on Behance and their own website, with their projects often highlighted on design platforms like Abduzeedo. The studio is known for inspirational campaigns that blend filmmaking with distinctive visual aesthetics. This project represents a significant commercial collaboration between a Swedish design studio and a major financial technology company expanding its payment services across European markets.

Key facts

  • SNASK is a production design studio based in Stockholm, Sweden
  • SNASK created art direction, set design, and original films for Klarna's Google and Apple Pay launch
  • The campaign launched in Sweden and Germany
  • Director Oskar Lundgren worked on the project
  • Photographer Per Bjorklund contributed to the campaign
  • Art direction and set design were handled by Simon Wallin
  • Model Christiane Wallner-Haas appeared in the campaign
  • Klarna is a Swedish banking company

Entities

Artists

  • Oskar Lundgren
  • Per Bjorklund
  • Simon Wallin
  • Christiane Wallner-Haas

Institutions

  • SNASK
  • Klarna
  • Behance
  • Abduzeedo

Locations

  • Stockholm
  • Sweden
  • Germany

Sources