Slice Soda Returns with Zero Studios Rebrand After 15 Years

Slice, the iconic soda from the 1980s and 1990s, returned to shelves in early 2025 after a 15-year absence. Suja Life acquired the brand in mid-2024 and led the relaunch with a reformulated recipe featuring prebiotics, probiotics, postbiotics, 5 grams of sugar or less, and no high-fructose corn syrup. Design studio Zero Studios executed the creative overhaul, delivering a visual identity that retains the original wordmark's essence while streamlining it for a contemporary feel. Bold, flavor-specific color palettes and geometric typography create strong shelf presence. The packaging uses saturated backgrounds, clean white type, and minimal illustration to balance nostalgia with modern clarity. The brand platform 'Grab a Bigger Slice of Life' is reflected in the enlarged wordmark and confident use of negative space. Tactile brand moments include retro-inspired vending machines in Chicago offering cans for $0.50 and The Fizz FM, an AI-powered radio station streaming 1980s- and 1990s-style jingles. The rebrand aims to engage both returning customers through visual DNA and new audiences through a premium, better-for-you image.