SLEEK and Soho House Berlin Host Andreas Carlsson on Music's Future

SLEEK magazine and Soho House Berlin co-hosted an evening talk with Swedish songwriter Andreas Carlsson, founder of the music creation platform Hyph. The event, held yesterday evening at Soho House Berlin, featured a conversation between Carlsson and SLEEK's publisher Christian Bracht. Carlsson, known for writing hits for Britney Spears, NSYNC, Celine Dion, Katy Perry, and co-writing the Backstreet Boys' 'I Want It That Way', discussed the radical changes in the music industry over his three-decade career and the impending shifts driven by AI, streaming, and evolving listening habits. The central theme was participation: Carlsson aims to make music creation as immediate as taking a photo on a phone, envisioning a future where the next generation actively plays, remixes, and creates rather than just listening. He expressed curiosity over nostalgia, stating, 'Technology always wins.' The intimate gathering attracted friends of SLEEK, music enthusiasts, and curious minds. Carlsson also appears in SLEEK's latest print issue, SLEEK #89 PLAY, where he elaborates on thirty years in pop, the story behind 'I Want It That Way', AI, and the potential for billions to create music. Photography was by Lilly Wetzel.