SiriusXM Media Secures Exclusive U.S. Audio Ad Sales Partnership with YouTube

SiriusXM Media has secured exclusive rights to sell audio advertisements for YouTube across the United States. This partnership marks the first time advertisers can purchase guaranteed audio ad impressions directly through SiriusXM Media targeting YouTube's audience. The arrangement will launch this fall, enabling advertisers to access YouTube's extensive user base via SiriusXM's advertising platform. The deal represents a significant expansion of SiriusXM's advertising capabilities into digital audio streaming. YouTube's vast audience in the U.S. will now be available for audio advertising through this exclusive partnership. This collaboration creates a new channel for advertisers to reach YouTube listeners through audio formats. The exclusive arrangement covers all audio advertising sales on YouTube's platform within the United States. SiriusXM Media will serve as the sole provider for these audio ad sales starting in the upcoming season.