ARTFEED — Contemporary Art Intelligence

Simon Fujiwara's Who the Bær Returns to Milan at Giò Marconi

exhibition · 2026-04-27

Simon Fujiwara's beloved cartoon bear Who the Bær returns to Milan for a solo exhibition at Giò Marconi gallery, following the success of his 2021 show at Fondazione Prada. The exhibition features drawings and installations that replace iconic figures from Western art history—such as Botticelli's Venus and Caravaggio's Amor Vincit Omnia—with the genderless, raceless bear. Fujiwara uses the bear's innocent irreverence to critique social institutions like sexism, gender roles, classism, and racism, as well as contemporary collaborations such as Kusama x Vuitton. The gallery space is filled with multicolored question marks instead of polka dots, urging viewers to embrace uncertainty. The show runs in 2023 at Giò Marconi in Milan.

Key facts

  • Simon Fujiwara's Who the Bær returns to Milan after his 2021 Fondazione Prada show.
  • The exhibition is held at Giò Marconi gallery in Milan.
  • Fujiwara replaces figures in Botticelli's Venus and Caravaggio's Amor Vincit Omnia with the bear.
  • The bear is intended to have no race, sex, or gender.
  • The installation features multicolored question marks instead of polka dots, critiquing Kusama x Vuitton.
  • The show addresses sexism, gender roles, classism, and racism.
  • Fujiwara was born in London in 1982.
  • The exhibition includes drawings and installation elements.

Entities

Artists

  • Simon Fujiwara

Institutions

  • Giò Marconi
  • Fondazione Prada

Locations

  • Milan
  • Italy
  • London

Sources