Silvio Salvo on Social Media Strategy for Museums
Silvio Salvo, press office and social media manager for the Fondazione Sandretto Re Rebaudengo in Turin, discusses his unconventional approach to museum communication. He argues that social media should blend high and low culture, citing inspirations from Barbara D'Urso to David Foster Wallace. Salvo emphasizes the importance of team collaboration with curators and artists, such as Adrian Villar Rojas, to create engaging content. He believes digital engagement translates into physical visits and advocates for a chaotic, inclusive tone that mirrors social media's nature. His strategy, dubbed 'infochaostainment,' mixes information, chaos, and entertainment to build a recognizable identity for the foundation.
Key facts
- Silvio Salvo is press office and social media manager for Fondazione Sandretto Re Rebaudengo in Turin.
- Salvo draws inspiration from a wide range of sources including Barbara D'Urso, David Foster Wallace, Lionel Messi, and Peppa Pig.
- He collaborates closely with curators and artists, such as Adrian Villar Rojas, to inform his social media content.
- Salvo believes that digital engagement on social media translates into increased museum visits.
- He describes his social media strategy as 'infochaostainment'—a mix of information, chaos, and entertainment.
- Salvo emphasizes the need to use the language of contemporary society to communicate contemporary art.
- He maintains an editorial plan but allows for spontaneous inspiration from daily life.
- Salvo recommends Marshall McLuhan's 'Understanding Media' and Antonio Ricci's 'Striscia la Tv' for colleagues.
Entities
Artists
- Silvio Salvo
- Adrian Villar Rojas
- Barbara D'Urso
- David Foster Wallace
- Lionel Messi
- Barack Obama
- Donald Trump
- Thom Yorke
- Ed Sheeran
- Peppa Pig
- Chiara Ferragni
- Patrizia Sandretto Re Rebaudengo
- Raz Degan
- Elena Ferrante
- Enrico Mentana
- Bebe Vio
- Selvaggia Lucarelli
- Roberto Saviano
- J.M. Coetzee
- Francesco Totti
- Maccio Capatonda
- Alessandro Bergonzoni
- Arturo Brachetti
- Paolo Villaggio (Fantozzi)
- Carlo Verdone
- Salvatore Aranzulla
- Mario Giuliacci
- Divino Otelma
- Marshall McLuhan
- Antonio Ricci
- Italo Calvino
- Orhan Pamuk
Institutions
- Fondazione Sandretto Re Rebaudengo
- Artribune
- Radio24
- BBC
- New York Times
- Rolling Stone
- Libero
- Club to Club
Locations
- Turin
- Italy