Silvio Berlusconi's Entrepreneurial Journey Explored in Milan Exhibition

A new multimedia exhibition titled "Piano B" has opened at the Enterprise Hotel in Milan, dedicated to the entrepreneurial career of Silvio Berlusconi. Curated by Giuseppe Frangi and produced by Piano B Entertainment srls in collaboration with Cinema Bianchini of Gruppo MilanoCard, the show covers the period from 1956 to 1993, ending just before Berlusconi's entry into politics. The immersive installation reconstructs Berlusconi's business empire, including his early work in real estate, his television networks, his involvement in football, and his role in large-scale retail, highlighting their impact on Italian society. Frangi stated that the exhibition aims to help visitors, especially younger generations, understand the language and vision introduced by Berlusconi through his media, and to see him from the perspective of those who were captivated by him in the 1970s and 1980s. The show features images, voices, and music, and includes references to popular TV programs like Drive In and comedians such as Ezio Greggio, Gianfranco D'Angelo, Teo Teocoli, and Giorgio Faletti. The exhibition is promoted by Edoardo Scarpellini, CEO of Gruppo MilanoCard.