Silicon Valley's Fashion Play: Palantir Sells $239 Work Jackets
Tech companies are increasingly entering the fashion world, with Palantir launching a $239 denim work jacket as part of its 'Reindustrialisierung Amerikas' campaign. The jacket, made in Montana, features the company logo and is available in blue or black. Eliano Younes, Palantir's head of strategic collaboration, explained the move to the New York Times. This trend, dubbed 'taste-washing,' sees CEOs walking red carpets at events like the Met Gala, blending Silicon Valley with high fashion.
Key facts
- Palantir launched a $239 denim work jacket in early May.
- The jacket is part of Palantir's 'Reindustrialisierung Amerikas' commitment.
- Eliano Younes, Palantir's head of strategic collaboration, commented to the New York Times.
- The jacket is made in Montana and comes in blue or black with the company logo.
- Tech CEOs are increasingly appearing at fashion events like the Met Gala.
- The phenomenon is referred to as 'taste-washing'.
- Palantir is a US spy tech and data company.
- The jacket is described as 'robust functionality, timeless style'.
Entities
Institutions
- Palantir
- New York Times
- Met Gala
Locations
- United States
- Montana