Shehan Rodrigo designs bold F logotype for Belmont's Fisher Center

Shehan Rodrigo developed the branding and visual identity for the Fisher Center for the Performing Arts at Belmont University in Nashville, TN. Spanning 150,000 square feet, the center features a European-style performance hall, versatile ballrooms, rehearsal areas, dressing rooms, and advanced technical facilities. The distinctive F logotype is inspired by the forte symbol in Western music notation, architectural aspects of the center, and the fluidity of classical ballet movements. The brand identity employs a striking and elegant color scheme and visual style to convey a sense of grandeur. The Fisher Center acts as a catalyst for artistic engagement and exploration, showcasing its dedication to excellence and innovation in the arts.