Shcherbashyna Olha Designs NURÉ Botanical Hair Care Packaging

Shcherbashyna Olha, a designer from Ukraine, developed the packaging for NURÉ, a high-end botanical hair care line. The brand's identity is influenced by elements from the sea, minerals from swamps, and untamed plant life, featuring a minimalist apothecary style, sensory photography, and a subdued green color scheme. This project highlights the importance of texture and materials, presenting bottles and packaging as three-dimensional tactile items. A comprehensive case study available on Behance outlines the brand's structural components, organized framing, and production notes.