Shaun White Launches Snow League with Hublot and Tiffany & Co.

Shaun White, the most decorated snowboarder in history, has founded the Snow League, the world's first professional association for snowboarding and freeskiing. The 39-year-old retired after the 2022 Beijing Olympics but continues to push the sport forward with luxury partners Hublot and Tiffany & Co. The league aims to bring winter action events to a wider audience and increase exposure and prize money for athletes like Maddie Mastro and Yuto Totsuka. White draws inspiration from Andre Agassi, Mike Tyson, and Muhammad Ali, who he says revolutionized their sports. He owns multiple watches including Rolexes, Jaeger-LeCoultres, Omegas, and a Hublot Big Bang Unico Black Magic. White lives in Los Angeles and drives a Bentley Continental GT. He recently bought a midcentury Baldwin acoustic piano and collects items like a gold bracelet and watches from Jaeger-LeCoultre and Breitling. White trusts his gut instinct 80-90% of the time and values quality food and experiences. He enjoys oldies music by James Brown, Ray Charles, Otis Redding, and Jackie Wilson.