Shana Levenson's Nine Art Marketing Lessons on The FASO Show
Shana Levenson shared nine art marketing lessons on The FASO Show, emphasizing that galleries are no longer the primary sales driver. Most collectors find her via social media, and she often brings buyers to galleries while giving up 50% of sales. She advocates for direct social media engagement, consistency in posting (e.g., weekly rather than monthly), high-quality presentation of artwork, and paying attention to audience reactions—a cropped section of a painting once outperformed the full image. Levenson stresses prompt follow-ups, clear pricing, and payment plans to facilitate sales. She diversifies income through prints, teaching, workshops, and mentorship. The episode was summarized using ChatGPT, edited for clarity, and published on FASO's newsletter, The FASO Way.
Key facts
- Shana Levenson appeared on The FASO Show to discuss art marketing.
- She argues galleries are not the center of art sales anymore.
- Most of her collectors find her through social media.
- She once brought the majority of buyers to a gallery while giving 50% of the sale.
- Consistency in posting (e.g., weekly) is more important than going viral.
- A cropped section of a painting received stronger response than the full image.
- She responds quickly, states prices clearly, and offers payment plans.
- She supplements income with prints, teaching, workshops, and mentorship.
- The article was created with ChatGPT and edited by the FASO team.
Entities
Artists
- Shana Levenson
- Edgar Degas
Institutions
- FASO
- The FASO Show
- The FASO Way
- BoldBrush