Several Studio's Electric Blue Branding for Bord Restaurant
Several, a design agency located in Stockholm, has developed a visual identity for Bord, a new dining establishment by chef Joel Aronsson. The branding incorporates a striking electric blue backdrop complemented by elegant serif fonts for optimal readability. A shiny blue plaque signals the entrance, with this vibrant color unifying all physical elements. Business cards feature blue serif lettering on an off-white background, while brushed steel tables offer a stark contrast to the flat card proofs. The digital identity showcases a clean blue field and straightforward reservation buttons, with a well-defined typographic hierarchy to assist guests. This initiative demonstrates how thoughtful design decisions can forge a lasting brand impression, with comprehensive information available on the Several studio portfolio.
Key facts
- Several, a Stockholm agency, designed the brand identity for Bord restaurant.
- Bord is run by chef Joel Aronsson.
- The branding uses an electric blue field with serif type.
- The wordmark has high-contrast strokes for sharpness on screens and signs.
- A glossy blue door plaque is mounted on plaster walls.
- Business cards use blue serif type on off-white paper with crop marks.
- Brushed steel tables contrast with flat card proofs.
- The digital branding uses a clean blue field and simple reservation buttons.
Entities
Artists
- Alex Voss
- Joel Aronsson
Institutions
- Several
- Bord
- Abduzeedo
Locations
- Stockholm
- Sweden