Seven Italian Design Weeks launch #IDW network for international visibility

On March 31, 2021, seven Italian design weeks came together under the #IDW network to enhance creativity and craftsmanship. The participating cities are Udine, Varese, Venice, Florence, Ancona, Basilicata, and I Design Palermo. This initiative, which began in late 2019 and strengthened during the 2020 lockdown, includes a dedicated website, an Instagram presence, and a 2021 events calendar. Led by Patrizia Scarzella, the project seeks to challenge Milan's dominance in design and encourage global exchanges. During Udine Design Week, a digital conference highlighted the role of schools and businesses in driving innovation. Each design week showcases distinct traits, leveraging local resources, artisan skills, and cultural tourism to draw visitors to lesser-known areas.