Seu Jorge named ambassador of Museu Afro Brasil Emanoel Araujo

The Museu Afro Brasil Emanoel Araujo, a São Paulo state institution managed by AMAB, has appointed singer, composer and actor Seu Jorge as its new institutional ambassador. The move is part of the museum's Ambassador Program, designed to expand public reach and strengthen ties with society, the private sector, and cultural leaders. The role is honorary and non-commercial. Executive director Jandaraci Araújo stated that Seu Jorge's trajectory combines artistic relevance and international recognition, aligning with the museum's focus on memory, identity, and Brazilian culture. Seu Jorge expressed honor and responsibility, highlighting the museum's role in preserving African and Afro-Brazilian history. The museum, founded from Emanoel Araujo's collection, holds over 20,000 works and receives more than 160,000 visitors annually. In 2025, Seu Jorge released the album 'Baile à la Baiana', his first new work in ten years.