Serpentine Galleries Launch Augmented Architecture Open Call with David Adjaye
In partnership with Google Arts & Culture, the Serpentine Galleries has initiated the Serpentine Augmented Architecture open call, inviting architects worldwide to design a groundbreaking augmented reality structure. David Adjaye, who is highlighted in the 'Making Memory' exhibition at the Design Museum in London, supports this project. This competition diverges from conventional pavilions by encouraging innovative applications and urging contestants to rethink architectural concepts. Entries must be submitted by February 25, focusing on three themes: reinventing urban spaces, transcending dimensions, and revitalizing sites. The selected design will be displayed at the Serpentine Galleries in Kensington Gardens, which welcomes over 12 million visitors each year. The jury comprises Adjaye, Hans Ulrich Obrist, Yana Peel, Amit Sood, and Virgil Abloh. The winner will receive £3,000, while finalists will each earn £800.
Key facts
- Serpentine Galleries and Google Arts & Culture launched the Serpentine Augmented Architecture open call.
- The competition is for an augmented reality structure, not a physical pavilion.
- David Adjaye is among the promoters and a jury member.
- Submissions are due by February 25.
- The winning proposal will be presented in Kensington Gardens, adjacent to the Serpentine Pavilion 2019.
- The site attracts over 12 million visitors annually.
- The jury includes Hans Ulrich Obrist, Yana Peel, Amit Sood, and Virgil Abloh.
- The winner receives £3,000 and the work is realized with support; finalists receive £800.
Entities
Artists
- David Adjaye
- Virgil Abloh
Institutions
- Serpentine Galleries
- Google Arts & Culture
- Design Museum
Locations
- London
- Kensington Gardens