Sérgio Fonseca Rebrands MONO Architecture Studio with Vibrant Orange Identity
Designer Sérgio Fonseca has unveiled a new branding and visual identity for MONO, an award-winning architectural collective led by Sérgio Vieira and Mellize Paganotti. The project was prompted by MONO's growth and its work with prominent companies, design firms, and architecture studios. The identity features bespoke typography with unexpected shapes to convey movement, and a radiant orange hue that contrasts with black and white. The design aims to reflect MONO's collaborative and innovative approach while adhering to minimalist principles of simplicity and clarity. The rebranding positions MONO as a forward-thinking collective in a competitive industry.
Key facts
- Sérgio Fonseca created the branding project for MONO.
- MONO is an award-winning architectural collective.
- MONO is led by Sérgio Vieira and Mellize Paganotti.
- The rebranding was driven by MONO's growth and partnerships.
- The logo uses bespoke typography with unexpected shapes.
- A radiant orange hue is a key element of the visual identity.
- The design contrasts orange with black and white.
- The identity aims to be minimalist, authentic, and dynamic.
Entities
Artists
- Sérgio Fonseca
- Sérgio Vieira
- Mellize Paganotti
Institutions
- MONO