Sep T-shirt launches 'Amore/Art' campaign to support museums
Michele Lamanna and Bianca Frondoni have introduced 'Il Giro del Mondo in 80 Musei' through their brand, Sep T-shirt, to encourage cultural revitalization amid the second lockdown. This initiative showcases limited-edition t-shirts featuring the phrase 'AMORE/ART', a bilingual play on words signifying 'more art, more love', supported by Parma Capitale Italiana della Cultura 2020+21. Notable participating museums include Casa Natale Giuseppe Verdi, Cittadellarte, and Complesso Monumentale della Pilotta, among others. Crafted in Italy from premium cotton and packaged sustainably, each t-shirt is customized for the museums. The project seeks to enhance visibility via sales and social media, with Lamanna expressing optimism for a future enriched by art and love.
Key facts
- Sep T-shirt founded by Michele Lamanna and Bianca Frondoni
- Project 'Il Giro del Mondo in 80 Musei' launched during second lockdown
- Limited-edition t-shirts with 'AMORE/ART' text
- Patronage of Parma Capitale Italiana della Cultura 2020+21
- 14 participating museums and institutions listed
- T-shirts made in Italy from cotton with sustainable packaging
- Each museum gets dedicated customization
- Goal to promote via sales channels, social media, and ticket promotions
Entities
Artists
- Michele Lamanna
- Bianca Frondoni
Institutions
- Sep T-shirt
- Parma Capitale Italiana della Cultura 2020+21
- Casa Natale Giuseppe Verdi
- Cittadellarte – Fondazione Pistoletto
- Complesso Monumentale della Pilotta di Parma
- Cortona On the Move
- Museo Glauco Lombardi
- Fondazione Matera Basilicata 2019
- Museo Burel Belluno
- Museo Egizio di Torino
- Marsilio Editore
- Palazzo Ducale Genova
- Museo Nazionale di Matera
- Castello di Torrechiara
- Reggia di Colorno
- HEART Museum
- Artribune
Locations
- Parma
- Italy
- Hering
- Denmark
- Torino
- Genova
- Matera
- Belluno
- Cortona