Seletti and Toiletpaper Open Flagship Store in Milan

Seletti has opened its first flagship store in Milan at Corso Garibaldi, a space that previously hosted temporary experimental shops in January 2015 and a pop-up for the Seletti wears Toiletpaper carpet collection in October 2016. The permanent store now carries all Seletti collections, following the aesthetic of Toiletpaper magazine by Maurizio Cattelan and Pierpaolo Ferrari, which has been applied to tableware, home accessories, and furniture. The inaugural installation, designed by BBMDS studio, focuses on the new Blow and Un_Limited Editions collections—porcelain sets, neon lamps, and armchairs with a pop spirit—created in collaboration with Job Smeets and Nynke Tynagel of Studio Job. The store opening coincides with Milan Design Week 2017.