Seletti and Codalunga collaborate on LED light projects by Nico Vascellari

Italian design brand Seletti has partnered with Codalunga, the factory of artist Nico Vascellari, to produce three LED light installations: DREAM MERDA, RESIST SISTER, and SANTA SATAN. These anagram-based works, originally conceived as neon pieces, are now available in smaller, more affordable LED versions. DREAM MERDA debuted in 2018 and went viral, leading to a line of T-shirts by Codalunga. Stefano Seletti, who runs the family company with his sister Miria, explains that the collaboration arose from a chance meeting at a party where Vascellari mentioned Codalunga's need for e-commerce support. Seletti, known for accessible art-inspired design, previously worked with Maurizio Cattelan and Pierpaolo Ferrari on TOILETPAPER MAGAZINE collections. The LED projects are sold at Seletti stores, online, and on Yoox for €390 each. Vascellari, born in 1976, founded Codalunga in Vittorio Veneto in 2005 as a public studio space hosting exhibitions and performances. Seletti, founded in 1964 near Mantua, has 30 employees and €16 million turnover, with offices in North America and Shanghai.