Seiko's Power Design Project 2026: Playful Watches at Japan House London
Seiko's annual Power Design Project, titled 'Passionately and Obsessively Crafted Watches', returns to Japan House London from 27 August to 15 September 2026. The exhibition showcases the creative freedom given to Seiko's in-house designers to reinterpret traditional watch components, such as dial textures, hands, and surfaces. This year's designs feature playful elements like cat-shaped hands, textured mazes instead of bar indices, and positive text-based day indicators. Grand Seiko design director Shinichiro Kubo initiated the project's relaunch in 2022, encouraging designers to submit unconventional ideas without holding back. Hisashi Fujieda, manager of Seiko's R&D Department, hopes the exhibition will help people rediscover the appeal of analogue watches in a digital age, especially as fewer people can read analogue timepieces. Kubo notes that the project has successfully engaged audiences beyond traditional watch enthusiasts. The exhibition is free and open to the public.
Key facts
- Exhibition titled 'Passionately and Obsessively Crafted Watches' runs from 27 August to 15 September 2026 at Japan House London.
- Part of Seiko's annual Power Design Project, which began in 2022.
- Designers reimagined watch components including hands, dial textures, and day indicators.
- Playful designs include cat-shaped hands, textured maze indices, and positive text-based day messages.
- Grand Seiko design director Shinichiro Kubo encouraged designers to submit bold, unconventional ideas.
- Hisashi Fujieda, manager of Seiko's R&D Department, emphasized the importance of showcasing analogue watch beauty.
- The project has attracted people who previously showed little interest in watches.
- Admission is free.
Entities
Artists
- Shinichiro Kubo
- Hisashi Fujieda
- Hannah Silver
Institutions
- Seiko
- Grand Seiko
- Japan House London
- Wallpaper*
Locations
- London
- United Kingdom