Scuderie del Quirinale hosts influencer workshop for Hiroshige exhibition
On June 14, 2018, Scuderie del Quirinale in Rome hosted a workshop for the ongoing exhibition "Hiroshige. Visioni dal Giappone," which runs until July 29, 2018. Seven Instagram influencers, including Donatella Pierguidi and Matteo Acitelli from #igersroma and #igersviterbo, participated in the event focused on Ikebana, the traditional Japanese art of flower arranging. This reflects a growing trend among Italian museums to enhance their social media presence, with usage increasing from 52% in 2016 to 57% in 2017, and Instagram emerging as the fastest-growing platform for cultural institutions.
Key facts
- Workshop held on June 14, 2018 at Scuderie del Quirinale, Rome
- Exhibition 'Hiroshige. Visioni dal Giappone' runs until July 29, 2018
- Seven Instagram influencers participated from #igersroma and #igersviterbo
- Influencers: Donatella Pierguidi, Matteo Acitelli, Giulio Pugliese, Flavia Cardoso, Alessandro Mancini, Marianna Marcucci, Elena Fortunati
- Workshop focused on Ikebana, traditional Japanese flower arranging
- Italian museums increasing social media use: 52% in 2016 to 57% in 2017
- Instagram fastest growing platform among museums
- Few museums have digital transformation programs or offer online services
Entities
Artists
- Utagawa Hiroshige
- Giuseppe Pellizza da Volpedo
- Sandro Botticelli
Institutions
- Scuderie del Quirinale
- Museo del Novecento di Milano
- Opera di Santa Maria del Fiore
- Uffizi
- MAXXI di Roma
- Invasioni Digitali
- Osservatorio Innovazione Digitale nei Beni e Attività Culturali
- Artribune
Locations
- Rome
- Italy
- Milan
- Florence