Schlitz beer discontinued after 177 years by Pabst
Pabst Brewing Company is discontinuing Schlitz beer, a brand that was once the world's best-selling beer. The final batch will be brewed by Wisconsin Brewing Company using a recipe from 1948, when Schlitz held the top spot globally. The discontinuation ends a 177-year run for the brand, which has seen declining sales in recent decades.
Key facts
- Pabst is discontinuing Schlitz after 177 years
- Schlitz was once the world's best-selling beer
- Final batch uses a 1948 recipe
- Wisconsin Brewing Company will brew the final batch
- Schlitz was the top-selling beer in the world in 1948
- The brand has been in decline for decades
Entities
Institutions
- Pabst Brewing Company
- Wisconsin Brewing Company
Sources
- Quartz —