ARTFEED — Contemporary Art Intelligence

Saudi Arabia's PIF Completes $55B Acquisition of Electronic Arts

market-auction · 2026-08-05

On August 4, 2026, Electronic Arts (EA) revealed that it would be acquired by a consortium that includes Saudi Arabia's Public Investment Fund (PIF), Silver Lake, and Affinity Partners, with a total valuation of $55 billion, of which $20 billion is financed through loans. This move aligns with Crown Prince Mohammed bin Salman’s initiative to boost Saudi investments in the gaming sector, despite the CIA labeling him as the orchestrator of journalist Jamal Khashoggi's murder in 2018. A New York Times report from late 2025 pointed to PIF's financial struggles and its evolution. PIF has investments in various gaming firms and established Savvy Games Group. The deal has sparked protests over 'gameswashing,' especially regarding EA's diverse franchises and fears of layoffs amid Saudi Arabia's harsh penalties for same-sex relationships.

Key facts

  • Electronic Arts (EA) acquisition completed on August 4, 2026
  • Consortium led by Saudi Arabia's Public Investment Fund (PIF), with Silver Lake and Affinity Partners
  • Deal valued at $55 billion, with $20 billion borrowed
  • PIF also owns stakes in Take-Two Interactive, Capcom, Nintendo, Embracer Group, ESL, FACEIT, Scopely, Niantic, and Savvy Games Group
  • Misk Foundation owns 96% of SNK
  • Games Done Quick canceled an SNK-sponsored event in July
  • Ubisoft faced criticism for Assassin's Creed: Mirage expansion set in Al-Ula
  • EA's Dragon Age: The Veilguard directed by trans woman Corinne Busche

Entities

Artists

  • Corinne Busche
  • Jared Kushner
  • Mohammed bin Salman
  • Jamal Khashoggi
  • Rob Copeland
  • Vivian Nereim
  • Kareem Shaheen

Institutions

  • Electronic Arts (EA)
  • Public Investment Fund (PIF)
  • Silver Lake
  • Affinity Partners
  • The New York Times
  • Take-Two Interactive
  • Capcom
  • Nintendo
  • Embracer Group
  • ESL
  • FACEIT
  • Scopely
  • Niantic
  • Savvy Games Group
  • Misk Foundation
  • SNK
  • Games Done Quick
  • Ubisoft
  • New Lines Magazine
  • Artribune
  • Electronic Arts
  • Public Investment Fund
  • CNBC

Locations

  • Saudi Arabia
  • United States
  • Japan
  • France
  • Al-Ula

Sources