ARTFEED — Contemporary Art Intelligence

Sardinian Roots and Exile: A Family's Story Across Generations

other · 2026-04-28

In Tuili, a small Sardinian village 60 km from Cagliari, Mario Moï grew up in a barter economy where his father exchanged shoes for lambs, cheese, or wheat. Gabriella Moï recalls her childhood in Cagliari during WWII bombings. They met in a hair salon and married despite parental opposition. In 1962, they emigrated to Geneva, Switzerland. Mario, a talented hairdresser, opened a renowned salon in Grand-Lancy; he learned French by listening to the radio nightly. Gabriella learned French at the market through gestures. They refused Swiss naturalization out of loyalty to their Italian roots. Their granddaughters, Jeanne and Marie Moï-Virchaux, born in Geneva but raised in Africa, find inspiration in this family history. Gabriella sees in one of them, involved in Black Lives Matter protests, a familiar determination.

Key facts

  • Mario Moï grew up in Tuili, 60 km from Cagliari, in a barter economy.
  • Gabriella Moï experienced WWII bombings in Cagliari.
  • They met in a hair salon and married despite family opposition.
  • In 1962, they emigrated to Geneva, Switzerland.
  • Mario opened a successful hair salon in Grand-Lancy.
  • He learned French by listening to the radio nightly for three months.
  • They refused Swiss naturalization to remain loyal to Italian roots.
  • Granddaughters Jeanne and Marie Moï-Virchaux were born in Geneva and raised in Africa.

Entities

Institutions

  • RFI

Locations

  • Tuili
  • Cagliari
  • Geneva
  • Switzerland
  • Grand-Lancy
  • Africa

Sources