Sarah Cosulich on Losing Artissima Directorship to Ilaria Bonacossa

Sarah Cosulich Canarutto, after leading Artissima for five editions, lost the directorship to Ilaria Bonacossa in a public tender. In an interview with La Stampa, Cosulich expressed frustration, stating the decision was not based on her work, which she says strengthened the fair's experimental identity and drove growth. She presented an economic project focusing on structural evolution to maintain international competitiveness, informed by her management experience, new partnerships, and global market shifts. Gabriele Ferraris, a cultural commentator, defended the process, noting that an independent commission made the decision, and criticized those who expected a predetermined outcome. The controversy highlights tensions between institutional expectations and fair leadership in Turin.