ARTFEED — Contemporary Art Intelligence

Samsung's The Frame TV: A Digital Canvas at the Louvre

architecture-design · 2026-05-05

Samsung launched its new The Frame television at the Louvre in Paris, blending high-tech design with the aesthetic of traditional paintings. The TV features an ultra-thin, flat profile with interchangeable magnetic frames in various colors and patterns, allowing it to hang on a wall like a framed artwork. It uses 'Invisible Connection' optical fiber for superior image quality without visible wires. In 'Art' mode, the matte, reflection-free screen delivers crisp, luminous images that mimic high-resolution prints or painted canvases. The device also includes a stand resembling a photographic easel. Samsung positions The Frame as ideal for museums, galleries, and collectors' homes, offering a minimal installation that harmonizes with the environment. The price remains undisclosed.

Key facts

  • Samsung launched The Frame TV at the Louvre.
  • The TV has interchangeable magnetic frames in different colors and patterns.
  • It uses 'Invisible Connection' optical fiber for single-cable connectivity.
  • Art mode provides a matte, reflection-free screen.
  • The device can be wall-mounted like a painting or placed on a stand resembling a photographic easel.
  • Targeted at museums, galleries, and collectors.
  • Price is undisclosed.
  • The Frame is a design-oriented TV that mimics a framed picture.

Entities

Institutions

  • Samsung
  • Louvre

Locations

  • Paris
  • France

Sources