Sam Altman's Orb Company Falsely Claimed Bruno Mars Partnership
WIRED reports that Tools for Humanity, the company behind Sam Altman's Worldcoin project (now known as World), promoted a nonexistent partnership with musician Bruno Mars. The company's Orb device, which scans irises for identity verification, was marketed with claims of exclusive tour access and collaborations. However, a spokesperson for Bruno Mars stated unequivocally that the artist was never approached nor involved in any discussions regarding a partnership or tour access. The misleading promotion raises questions about the company's marketing practices and the credibility of its high-profile endorsements.
Key facts
- Tools for Humanity promoted a Bruno Mars partnership that does not exist.
- A spokesperson for Bruno Mars denied any discussions or partnership.
- The promotion involved the Orb iris-scanning device.
- Sam Altman is co-founder of Tools for Humanity.
- Worldcoin is now known as World.
- The misleading claims were reported by WIRED.
- The Orb scans irises for identity verification.
- The promotion included claims of exclusive tour access.
Entities
Artists
- Bruno Mars
Institutions
- Tools for Humanity
- Worldcoin
- World
- WIRED
Sources
- Wired AI —