Salvador Dalí designed the iconic Chupa Chups logo in under an hour
The spherical lollipop Chupa Chups, born in Barcelona in the late 1950s, owes its visual identity to surrealist artist Salvador Dalí. Founder Enric Bernat (1923–2003) acquired the patent for a stick-mounted candy in 1958, initially naming it Gol before rebranding to Chups. In 1969, Bernat commissioned Dalí to create a new logo; the artist produced the yellow-and-red daisy design in less than an hour and placed it on top of the wrapper for maximum visibility. The brand expanded internationally after Franco's regime, reached the Mir space station in 1995, and featured celebrities like Johan Cruyff and Madonna in ads. Since 2006, Chupa Chups has been owned by Italian group Perfetti Van Melle, retaining its original logo.
Key facts
- Chupa Chups was created in Barcelona in the late 1950s.
- Founder Enric Bernat patented a spherical lollipop on a stick in 1958.
- The product was initially called Gol, then renamed Chups.
- Salvador Dalí designed the Chupa Chups logo in 1969.
- Dalí completed the logo in under one hour.
- The logo is a yellow daisy with a red border, placed on top of the wrapper.
- Chupa Chups went to the Mir space station in 1995.
- The brand has been owned by Perfetti Van Melle since 2006.
Entities
Artists
- Salvador Dalí
Institutions
- Productos Bernat
- Perfetti Van Melle
Locations
- Barcelona
- Spain
- Figures
- Asia
- United States