Salesforce CMO John Zissimos on MrBeast Super Bowl Ad
Salesforce Chief Brand and Creative Officer John Zissimos described the company's Super Bowl commercial featuring YouTube star MrBeast as 'great luck.' The ad, which aired during the big game, was part of Salesforce's broader marketing strategy to reach new audiences. Zissimos emphasized that the collaboration with MrBeast was not a paid endorsement but a strategic partnership that aligned with both parties' goals. The executive noted that the spot generated significant buzz and engagement, contributing to Salesforce's brand visibility. The ad's success was attributed to MrBeast's massive online following and the timing of the Super Bowl broadcast.
Key facts
- Salesforce Chief Brand and Creative Officer John Zissimos called the Super Bowl ad with MrBeast 'great luck'.
- The ad aired during the Super Bowl.
- The collaboration was described as a strategic partnership, not a paid endorsement.
- The ad aimed to reach new audiences for Salesforce.
- MrBeast is a popular YouTube star with a massive online following.
- The ad generated significant buzz and engagement.
- Zissimos highlighted the timing of the Super Bowl broadcast as a factor.
- The partnership aligned with both Salesforce and MrBeast's goals.
Entities
Institutions
- Salesforce
- MrBeast
Sources
- Quartz —