SALAD&RIA Fresh Food Branding by Mateus Araújo

Mateus Araújo, a Brazilian designer, has introduced a new branding system for SALAD&RIA, a fresh food delivery service. This identity showcases striking typography alongside a lively color scheme of lime green, ripe red, soft white, and dark shades, complemented by rich food imagery. Key features include a smile curve, high-contrast letters, and oversized text for posters and mobile displays. The brand mark is prominently featured on bright yellow box signs, while small stickers are used to seal food containers. The spatial branding strategy combines playful elements with a graphic grid, utilizing custom letter designs and dark outlines for enhanced visibility. The adaptable layout is suitable for social media and signage, with the complete graphic collection accessible on Araújo's Behance portfolio.