Saint-Tropez: From Fishing Village to Riviera Icon, an Insider's Guide
Saint-Tropez, which began as a modest fishing community frequented by artists like Paul Signac and Henri Matisse, has transformed into a chic global hotspot. Anne-Victoire Matton, a descendant of the Château Minuty family, offers her personal insights into the town, emphasizing its artistic and agricultural heritage. Established in Gassin, Château Minuty will mark its 90th anniversary in 2026. The town's shift towards luxury began in 1956 with the film 'And God Created Woman,' catapulting Brigitte Bardot into fame and turning Saint-Tropez into a playground for the elite. Matton points out that the region retains its agricultural essence and unique culture, providing suggestions for dining, beaches, and shopping, including Les Salins, Moorea, Senequier, Le Sube, the Sentier du littoral, Rondini, Kiwi, and Marinette.
Key facts
- Saint-Tropez was a fishing village that attracted artists like Paul Signac and Henri Matisse.
- Château Minuty, a wine brand, celebrates its 90th anniversary in 2026.
- Anne-Victoire Matton is a fourth-generation member of the Château Minuty family.
- The 1956 film 'And God Created Woman' with Brigitte Bardot made Saint-Tropez a jet-set destination.
- Château Minuty was founded in Gassin and acquired by Gabriel Matton in 1936.
- Pampelonne beach is 5 kilometers long and home to 35 beach clubs.
- Moorea is one of the oldest beach clubs on Pampelonne, owned by the same family since the 1950s.
- Les Voiles de Saint-Tropez takes place in early October.
Entities
Artists
- Paul Signac
- Henri Matisse
- Brigitte Bardot
Institutions
- Château Minuty
- Les Salins
- Moorea
- Senequier
- Le Sube
- Rondini
- Kiwi Saint-Tropez
- Marinette Saint-Tropez
Locations
- Saint-Tropez
- France
- Côte d'Azur
- Gassin
- Pampelonne beach
- Ramatuelle