Sabato De Sarno's 'INSIEME' Project Shifts Design Focus from Objects to Creative Process at Milan Design Week

Sabato De Sarno's curatorial project 'INSIEME' reorients design discourse toward human stories and creative processes rather than finished objects. The exhibition is presented within Archivio Italia, Vanity Fair Italia's new cultural platform highlighting artisanal excellence and manufacturing heritage. Located at Piscina Cozzi in Milan, the installation occupies former public shower spaces of the historic swimming pool complex. De Sarno explicitly rejects conventional object displays, emphasizing instead the people who enable creative production. This approach emerges as a deliberate counterpoint to the overwhelming product proliferation characteristic of Milan Design Week. The project focuses on craftsmanship narratives behind Italy's manufacturing traditions. 'INSIEME' represents a conceptual shift from aesthetic outcomes to temporal dimensions of making. The exhibition is currently accessible to visitors during Milan's design-focused events.